We help businesses unlock their future potential through powerful strategy and creative ideas
We created Untangle with a clear purpose – to help clients get the piercing clarity that’s required to unleash a growth mindset in their business. With extensive experience on both sides of the client and agency fence, Untangle understands what it takes to land big ideas.
About us
We're a collective consultancy packed with diverse thinkers, dreamers, visionaries and doers brought together with a shared ideology rather than a shared office space. Our teams are formed around our client’s unique business challenges, bringing together the right people to deliver the right outcome
Clive Cooper
Founding Partner
Clive has a wealth of experience across insight, innovation and future trends. Clive helps companies articulate and explore their future potential and how to deliver this through compelling strategic solutions . He was previously Head of Planning at Grey Advertising and Chief Strategy and Innovation Officer at MRM McCann.
Raj Sahota
Founding Partner
Raj has an extensive marketing career working in brand strategy, innovation and insight across a broad range of sectors with a focus on an entrepreneurial approach to crack those tough business challenges and make a commercial difference. He was previously Marketing Director at AkzoNobel
What We Do
To help our clients grow, we focus on four primary areas
DISCOVER
Trends & Cultural Exploration
Category Insights
Business & Brand Insight
End User Insights
Opportunity Identification
Competitor Scenario Planning
DEFINE
Mission, Vision & Values
Scaling & Prioritising
Segmentation Mapping
Strategy Development
Brand Positioning
INNOVATE
Portfolio Strategy
Innovation Roadmap
Experience Design
Product & Service Design
Business Model Development
Rapid Prototyping
ENABLE
Board & Leader Effectiveness
Stakeholder Management
Engagement & Commitment
Internal Impact
Work
AkzoNobel
HOW DOES THE MARKET LEADER UNLOCK A NEW WAVE OF GROWTH?
Challenge:
Solid profit performance, but declining brand performance with increased competition from new entrants and premium brands. AkzoNobel needed to establish a clear point of difference with DIY’ers and professional decorators to drive sales and grow market share
Solution:
We developed an ambitious vision and growth strategy, transforming the business from a product manufacturing to a customer experience led business. We’ve clarified what Dulux stood for and positioned the brand in the right space to defend itself from competition. We carried out a strategic review of route to market, distribution strategy and cost to serve including future retail stores model. As well as developing a series of new product and service propositions to set the business up for the next 10 years
Avanzato
CREATING A NEW LUXURY BARBER BRAND EXPERIENCE
Challenge:
Helping London’s leading barber set up his first salon in Mayfair with a unique proposition to capitalise on the growing male grooming market.
Solution:
We worked with Stefan Avanzato, to define the Avanzato brand positioning and identity. The identity was bought to life in the barber shop which is a contemporary, luxury take on the traditional London barbershop experience serving as a haven of masculinity where men can relax with a drink and leave feeling ready to conquer their day.
In addition to the brand and retail environment, we put in place the key systems, processes and reports to help Stefan run his business.
British Gypsum
DEFINING A HIGHER BRAND PURPOSE
Challenge:
To help British Gypsum understand the Why? of the business (beyond profit) as the trigger to unlock future growth potential and greater competitive advantage for an already successful business.
Solution:
We worked with the Board and Senior Leadership Team to uncover an authentic Why? rooted in the truths of the business and then articulate this as a compelling brand purpose and supporting pillars
GSK
REINVENTING ORAL HEALTHCARE
Challenge
To develop a strategic framework that predicts how oral healthcare could be disrupted in the next 10 years and prioritise key opportunities
Solution
We worked with the incubator team to pace the future and what success looks like. We then conducted an extensive audit of future trends likely to disrupt the category and cross mapped these foresights into growth platforms that provide the ladder to achieve the vision.
Co-op
WHAT DOES THE FUTURE LOOK LIKE FOR CONVENIENCE STORES?
Challenge
How to help Coop convenience stores see around the corner by predicting the key future trends that will influence their shoppers over a 1-3 year time frame
Solution
We cast a wide-angled lens over the convenience store sector and identified 10 critical future drivers for the category. We then applied the resultant foresights to show how shopper behaviour was likely to change. This work was used to future proof development plans and prioritise growth initiatives
Other brands we've untangled
Coca-Cola
Expedia
Post Office
Premier Foods
Kellogg's
Warburtons
BBC Magazines
Hasbro
Get in touch to learn more about how we can help answer your burning questions. At Untangle we know how to help you and your business grow and flourish. All you’ve got to do is drop us a line!